How To Drive More Online Roofing Leads With Your Website
Table of Contents
- December 8, 2024
Sharing is Caring
To understand how to get online roofing leads, imagine you’re in a grocery store called MartWorld. As soon as you walk into MartWorld, it is clear that they could have planned the store better. You have never been to the store, but no signs direct you to where anything is. As you walk down the aisles, you realize there are no departments. Everything is scattered pointlessly. Have you ever been in a store like this before? How did you react? Are you like me and just walked out?
Unfortunately, most people looking for a roofing contractor’s website feel that way. So naturally, they leave. To stop this, we must understand the psychology of what website visitors want from a website. Putting ourselves in their position is all that is needed to accomplish this. This guide will use this idea of MartWorld so I can explain how we can drive more roofing leads with your website.
Online Roofing Leads With Calls to Action (CTA)
Placement of CTAs
Homepage
The most critical CTA on the homepage would be above the fold. Above the fold is the view of the top section of the site without scrolling down. This way, immediately upon the site loading, the customer already knows what action they need to complete. On homepages, some of the best roofing CTA’s for this area include:
- Get a Free Quote
- Schedule a Consultation
- Book Your Roof Repair
Blog Posts and Case Studies
Service Pages
Indexing, site speed, structured data, and mobile optimization are more important than ever.
Clarity in Messaging
CTAs should always clearly communicate to their visitors what action they are taking when they engage in the CTA. Some of the best roofing CTA messages for roofers are as follows:
- Get a Free Quote
- Request a Roof Inspection
- Call Now for Emergency Services
These three phrases inform visitors of what they’d receive in exchange for clicking on a button or interacting with the CTA in another way. Vague language like “click here” does not get nearly as good of a response. It’s always best to be specific about the benefits the visitors gain from this interaction. This can be done by using a powerful verb for roofing at the beginning and then following up with a service or offering.
Contrasting Colors
With the rise of voice assistants and image-based queries, optimizing for these search types is critical.
Bold Fonts
Using bold fonts draws attention without being too overbearing.
White Space
Using bold fonts draws attention without being too overbearing.
Lead Capture Forms for Online Roofing Leads
Simplify the Form
When it comes to collecting a prospect’s information, less is more. Keep your forms as simple as possible, only asking for the most critical details. With easy and quick-to-fill-out forms, you will increase the number of visitors willing to provide their information.
Minimal Fields
Only ask for basic information, such as name, phone number, and email address. These minimal fields will erase the feeling of overwhelm when filling out the form.
Easy to Complete
Simplify the ability to fill out the form as much as possible on desktop and mobile devices. A few ways to aid this would be to use drop-downs, checkboxes, and autofill options to simplify the process.
Incentivize Form Submission
Offering value to prospective clients builds a bond between you and the visitor. This is from a psychological understanding known as the principle of reciprocity. This principle has shown that humans are wired to appreciate favors given to them. When someone receives something for free, they often feel almost obliged and sometimes even obligated to return a favor. In the roofing industry, the best ways of offering valuable things for free would include:
Free Consultation or Roof Inspection
Offering a free consultation or roof inspection allows the visitor to feel more at ease by contacting you and having you over to their home to consider your services.
Downloadable Resources
Use internal links to guide users through your website and distribute link equity (ranking power) across your pages. This helps improve the crawlability and indexing of your website.
Using Pop-Ups
Triggers for Pop-Ups
The key to creating effective pop-ups is triggering them immediately without disrupting the user’s experience. The most common triggers for a roofing website include: On the flip side, if users quickly click or “bounce” away from your website due to slow-loading pages or poor usability, this negatively impacts your rankings. Thus, optimizing UX and SEO together is key to boosting visibility and rankings.
Exit Intent
This pop-up is triggered when a visitor is about to leave a site. These pop-ups should have an incentive for them to consider staying, such as a free consultation or roof inspection. Exit intent is for visitors who need more interest for several reasons.
Time on Page
We know that visitors who have been on a web page for 30 to 60 seconds are more engaged with your site. Time-on-page pop-ups help nudge them into the sales funnel instead of consuming content. Time on page is excellent for customers who take a while to decide while being interested in your services.
Inactivity Trigger
If there is no interaction for a few moments, an inactivity trigger can prompt a customer to take action, such as claiming an offer or scheduling an appointment.
Scroll Trigger
If visitors scroll down a page to a set limit, they show interest in the content they are getting. This pop-up is similar to the time-on-page trigger but set differently. This trigger is also great for those who need a gentle nudge in the right direction.
Live Chat and Chatbots
In a world of instant gratification, people want information, and they want it quickly. That’s why using live chat or chatbots is the way to go if you want to get more roofing leads. To give that top-notch experience to your visitors, combine their power. The biggest drawback of this is the cost associated with them. Of this entire article, this topic is the only one with reoccurring costs. Let us break down chatbots and live chat.
Chatbots
Chatbots are set up by inputting many frequently asked questions and answers. Some of these would deal with the company’s location, such as name, address, phone number, and hours of operation. Other program sections will provide information on services, scheduling estimates, and more. The use of chatbots is cheaper compared to live chat, but it does have its drawbacks. However, if the site visitor needs to exceed the chatbot’s ability, the chatbot can get live chat to intercede. You may be wondering why you should use chatbots. Well, Chatbots are a cheaper option that will reduce your overall cost. Answering the most frequently asked questions.
Live Chat
Does hearing live chat scare you? As a previous contractor, I understand what you’re thinking, and no, you do not have to have somebody on staff to respond to these questions. Many different companies are available to take care of this for you as a service.
Offer Easy Contact Options
Phone Number and Email Accessibility
With the increasing use of mobile devices and voice assistants like Siri, Alexa, and Google Assistant, Local SEO will continue to be optimized for mobile-first experiences and voice search. Businesses will need to ensure their websites are optimized for mobile and voice search queries.
Header Navigation
Place your phone number, and social media in the header so it will be available on every page throughout your website for easy access to contact you.
Email Visibility
We want to ensure your email address is short, such as support@roofing.com. At the same time, ensure that you include the email address in the footer and contact page. Adding a hyperlinking to the email allows the visitor easy access to sending you an email. Enter this code as your hyperlink:
mailto:youremail@address.com
Click-to-Call for Mobile
For mobile visitors, we want to add a link to the phone number that allows them to dial your number with a single tap. To do this, create a hyperlink in the text and enter it.
Tel: (123) 456-7890
Contact Methods
Contact Forms
Video content is becoming more important for Local SEO. Businesses that create local video content, such as behind-the-scenes tours or promotional videos, will be more likely to engage customers and rank higher in local search results. Additionally, platforms like Google Lens are making visual search more relevant.
Social Media Links
Not only do social media links allow viewers to message you on a different platform. They also show social proof that builds your reputation.
Quick Response Time
Setting up automated messages for immediate acknowledgments of contact form submission assures the visitor their message has been submitted. However, we must ensure we get back to these leads immediately. Try to reply to these messages within a maximum amount of 24 hours. Not all visitors will want to contact you using the same method, so many contact options must be available.
Final Thoughts on Online Roofing Leads
The key takeaway I want you to remember is always thinking from a visitor’s perspective on your website. Make it easy for them to navigate your site, find the information they desire, and help them take action when they’re ready, whether this action is requesting a free quote, scheduling an inspection, or just reaching out for more details.
Remember, a roofing website that offers clear directions and shows visitors can trust the company will always convert more than their competitors. Sorry to implement what we learned today, and you will see your website evolve into a high-converting site.
Meet The Author
John Wilson
John, the driving force behind Optisite Rocket, spent 10 fulfilling years as the owner of a contracting company, where he honed his skills and developed a deep love for the contracting industry. Seeing the dismal results from hiring many “experts” to build his website and do his SEO, he realized he needed to learn how to do this himself. This allowed him to build a thriving company in his local area. A sudden injury, however, curtailed his ability to continue hands-on work. Undeterred, John now channels his passion into educating and inspiring others. He aims to equip aspiring professionals with the necessary knowledge and tools to excel in this rewarding field.
